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Mexico Today
Client
Mexico
Industry
Tourism
Category
Print Broadcast Digital OOH
The Ask
How do you promote a wonderful country with a serious image problem and attract both business investment and tourism? And target European countries?
The Solve
A campaign based on facts and figures, not assumptions and anecdotes. We discovered the real Mexico, the Mexico of today, powered by business, food culture, and sustainable tourism. Through the process, and through many trips to Mexico City, we became believers of this amazing place.
Process
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