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Garden for Wildlife

Client 

National Wildlife

Federation

Industry

Non Profit

Category

Campaign, Social, OOH

Challenge

What you plant in your garden makes a difference. The choices we make have a deep impact on the world, and to emphasize this, we created "Plant with Purpose". Our campaign aimed to raise awareness of this nonprofit's mission and bring it to a wider audience. We encouraged the world to plant like the planet depends on it. Because it does.

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Solution

We amplified Garden For Wildlife with Plant with Purpose, an integrated campaign tied to sustainability that launched an e-commerce site selling native wildflower plants to promote local ecologies and creating havens. In the end, we helped transform a non-profit organization into a for-profit business.

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