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Garden for Wildlife
Client
National Wildlife
Federation
Industry
Non Profit
Category
Campaign, Social, OOH
Challenge
What you plant in your garden makes a difference. The choices we make have a deep impact on the world, and to emphasize this, we created "Plant with Purpose". Our campaign aimed to raise awareness of this nonprofit's mission and bring it to a wider audience. We encouraged the world to plant like the planet depends on it. Because it does.
Solution
We amplified Garden For Wildlife with Plant with Purpose, an integrated campaign tied to sustainability that launched an e-commerce site selling native wildflower plants to promote local ecologies and creating havens. In the end, we helped transform a non-profit organization into a for-profit business.
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