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A little about me.

I’m a creative director, copywriter, content consultant and self-professed story fanatic.

I love words and creating unforgettable narratives for brands.

I make complicated stuff simple and the boring, interesting.

I am not a big fan of advertising, finding most of it intrusive, disingenuous, and predictable. ​

But not all advertising has to be that way. 

To me, the work should carry a sense of purpose. 

I have created the voice for integrated global campaigns for leaders in technology, tourism, communications, financial industries, and more. Throughout my career, I have led teams and collaborated with great minds at agencies in New York and Los Angeles. Together, we have developed print, broadcast, digital, social, and direct marketing—resulting in greater brand recognition and sales, C-suite appreciation, and creative accolades, from Cannes Lions and One Show Pencils to NY Times articles and Effie Awards. 



Lucid Growth Lab
Creative Director / Writer

Clients: Wellworth Health Advisory, Homethreads, Loews Hotels, MendTogether.


Accenture Song
Creative Director / Writer

Clients: HP, Berkshire Hathaway, Edward Jones, State of California, Mattel, Wolfspeed, Garden for Wildlife, Farmers, New York Life, US Customs, Mitsui & Co, Docomo. 


Publicis Razorfish

Creative Director / Writer

Creative direction and copywriting for Samsung. Work included concepting and creating storytelling digital, activations, and email for loyalty marketing and customer engagement efforts—from initial concepts, overseeing directors, talent search, casting, music, editorial and events and digital extensions.



Creative Director / Writer

Clients: Common, Digital Kitchen, Netflix, Turner Classic Movies, Ignited, Omelet, Phenomenon, Dailey & Associates, and Catch NY for clients including Communities in Schools, Discovery Channel, Microsoft, Viking Cruises, Loews Hotels, American Gaming Association, SLS Hotels, Think Finance, Schumacher Homes, Dogswell, AT&T, Fresh & Easy, Samsung and TurboTax.



Creative Director / Writer

Clients: Cisco, IBM, Coca-Cola, AMPM, McKesson, UCLA Anderson School of Business, Yahoo!, Goldman Sachs.

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