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Owner Stories

Client 

Samsung

Industry

Tech

Category

Video + Activations

The Ask

After inventing the phablet, competitors started to flood the market with imitations. To reclaim their place, we needed to show what makes The Note different, namely its stylus.

The Solve

Create connection with the tribe of Samsung. Celebrate the pride of being a Samsung Owner through authentic, aspirational owner stories and demonstrate what makes them—and their Notes—unique. 

The Process

We amplified Samsung's sponsorship of Austin City Limits festival with a collaborative art wall that featured street artists Saber and Apexer working alongside Samsung Owners as they created on their Notes.

For Table For Six, we traveled to Chicago during Lollapalooza to find young creatives to happened to be Samsung Owners. We created videos for each and then brought them together for brunch, and the company included chefs, designers, and dancers. 

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