American Girl
Client
Mattel
Industry
Toys
Category
Brand Film
The Ask
What do you do with a brand living in a world where girls are more inclined towards TikTok and gaming rather than hands-on toys.
The Solve
A groundbreaking campaign focused on building character that raised brand awareness with a video amassed over 13 million views on YouTube.
Process
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
Solution
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.