Welcome to the Human Network

Client

Cisco

Industry

Tech

Challenge

It was time that Cisco came out of the wiring closet. It was the dawn of the social media age and we wanted Cisco to claim credit for powering the network shared by us all. Thus was born the Human Network campaign. Global in ambition and scale. A stake in the ground for Silicon Valley bellweather that was often left out of the larger conversation. The campaign I created endured for six years and ran around the world.

Solution

Bringing people and their ideas together is what a network is all about. Especially, a human one. We built and launched Cisco’s Human Network campaign that ran globally for six years. By bringing Cisco out of the IT closet, we were able to make the brand relevant in the age of social media and e-commerce.

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