CREATIVE DIRECTOR / COPYWRITER
Complicated, simple.
Boring, interesting.
I build stories for brands.
From the human side of technology to the power of a good idea.
Film & campaigns
01 / SELECTED WORKThe idea & the films +
Out of the wiring closet.
Into the conversation.
At the dawn of social media, Cisco powered a network that was about to power everything. I built and launched the Human Network campaign to show how technology inspires, protects and connects people. The campaign ran globally for six years.
SAMSUNGInnovation belongs
Innovation belongs
to the owners.
Artists. Chefs. Dancers. Outliers. Owner Stories put the Galaxy Note in creative hands and showed what its stylus made possible—from a collaborative art wall at Austin City Limits to a table for six at Lollapalooza.
More Samsung films +
Print that makes a point.
02 / PRINT & CAMPAIGNSCISCO
Huge freakin’ router.
What would a teacher, a filmmaker and a billionaire do with 90 terabits per second? We moved beyond speeds and feeds to show the possibilities.
CISCO
The self-defending network.
Security protects against worms, viruses and malware. But above all, it has to protect against human nature.
IBM
The urgency of e-business.
A candid conversation with technology resellers about embracing e-business.
SAP
Business speaks. SAP listens.
Smart solutions to business problems, expressed in the language of the people who face them.
MEXICOA country beyond
A country beyond
the assumptions.
A campaign for European audiences, built on facts rather than stereotypes. A fresh view of Mexico through business, food culture and sustainable tourism.
A story fanatic.
With a sense of purpose.
I’m a creative director, copywriter and content consultant. I love words and creating unforgettable narratives for brands.
I’ve created the voice of integrated global campaigns in technology, tourism, communications and financial services. Along the way, I’ve led teams and collaborated with great minds at agencies in New York and Los Angeles.
My work spans print, broadcast, digital, social and direct marketing, with recognition from Cannes Lions, The One Show and the Effie Awards.
EXPERIENCE INCLUDES
Ogilvy / Publicis Razorfish / Accenture Song / Lucid Growth Lab